Magic Makeup


The Benefit Story: In 1976, identical twins Jean and Jane Ford created a unique San Francisco beauty boutique with a fanciful 'candy store' style atmosphere. With a "double" dose of wackiness mixed with the know-how, in almost no time the shop became famous for delivering quick fixes for beauty dilemmas, quickly paving the way for Benefit Cosmetics to become the global beauty brand that it is today.

Maggie & Annie Ford Danielson, the daughters of Jean and nieces of Jane, have grown up with Benefit and caught the beauty bug at an early age. In 2008, the girls officially joined the Benefit family and as Makeup Trend Artists, they work hands on with customers and clients around the world.

Described as the "friskiest luxury brand", Benefit is now available at over 2,000 counters in more than 30 countries. Benefit is every gal's one-stop beauty stop for award-winning makeup favourites such as "That Gal" Brightenin